Champagne house (confidential)
Measuring your brand’s true value across channels.
Context & Challenge
Brand valorization matters to your image - and even more to your partners, who buy, ship and carry your stock for years. But realistic per-vintage valuations are hard to pin down when secondary-market listings distort the picture.
What Wine Services provided
Wine Services shows the real prices of your wines by channel and market, with the certainty that bottles are physically on the shelf. You see what the end consumer actually pays in restaurants, at wine shops and on reference online sites.
Results
A Champagne house compared Wine Services market prices against its ex-cellar prices to assess true margins. Over five years it measured +11% valorization, and by communicating it to distributors, estimated +8% growth on recent vintages.