Solutions · Worldwide

Global Premium Coverage.

Broad, multi-channel visibility across key international markets - On-Premise, Off-Premise, web & media. Built for international brand leadership.

Global Premium coverage dashboard
38
International markets (incl. 8 strategic US local areas)
25+
Countries
3
Channels: On-Premise, Off-Premise, web & media
250K
Wines & spirits tracked

What sets us apart

An approach built for international markets

  • Focus on premium, influential venues: the accounts that shape the market
  • A curated selection of 25K points of sale, continuously updated
  • An annual collection campaign in every market
  • Three combined collection modes: field, direct surveys and digital
  • Rigorous data verification, continuously controlled to ensure reliability
  • Fully compatible with US On-Premise Coverage

Use cases

Key use cases.

01

Manage distribution mix across countries and channels

02

Benchmark pricing and positioning internationally

03

Identify where brands win or lose influence globally

Audience

Best fit for

  • Global brands managing multiple markets
  • Teams balancing On / Off / Web strategy
  • Decision-makers needing a consolidated global view

Platform

Capabilities.

What the platform brings to Global Premium Coverage.

End-market product placement

See where your brands are actually present, market by market and channel by channel.

Real-world pricing & competition

Track real prices and the competitive set as observed on the ground.

Press & media monitoring

Track mentions of your brands in trade press and digital media. Stay on top of the trends shaping the sector, with a curated selection from our experts.

Unified commercial intelligence

On / off / web / media brought together in a single, consistent view.

Granular filtering & comparison

Slice and compare by market, channel, segment and competitor.

Action-oriented insights

Turn observations into decisions your commercial teams can act on.

We use Wine Services to track the presence and performance of our brands across recognized, influential on-trade venues. The insights give us valuable visibility and keep us connected to our markets worldwide.
Katie Blakely, CSW · International Sales Manager, Ridge Vineyards

See Global Premium Coverage on your own markets