Turning En Primeur analysis into a competitive edge.

Bordeaux’s En Primeur campaign is the wine world’s unmissable global event - and one of its most time-consuming periods. Collecting, analyzing and reporting négociant data eats weeks of team effort every year.

Wine Services built a tool that consolidates every campaign’s key figures and deliverables in one place - powerful enough for deep analysis, simple enough for both château and négociants to use.

Using the négociant statistics platform for the 2022 campaign, a Bordeaux château saved 3 weeks of team effort and scaled to 56 négociant reports in 2023 - with partner satisfaction up, thanks to a clearer view of each négociant’s standing.