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Bordeaux château (confidential)
Enforcing pricing across online sellers.
MSRP enforced across 6 online sellers
Stage 01
Context & Challenge
Online distribution opened access to fine wine worldwide - but online pricing rarely plays by the rules of traditional channels. Undercut prices erode the brand and strain local distributors.
Stage 02
What Wine Services provided
Wine Services lets you set a reference consumer price per wine and vintage, in any currency, and alerts you the moment a major retailer breaks it - with the details you need to contact the site and bring pricing back in line.
Stage 03
Results
During En Primeur, a Bordeaux château contacted 6 online sellers in 2023 over price breaches, helping its distributors hold their positioning and keep pricing consistent across markets and channels.