Italian winery (confidential)
Turning press into a distribution lever across 5 markets.
Context & Challenge
Sommeliers and wine shops are always looking for new stories to tell. But agents and distributors rarely keep up with all the press around your region and estate - and the narrative around your brand goes stale.
What Wine Services provided
Beyond distribution data, Wine Services lets you build press reviews in a few clicks and share them with partners so everyone selling your wines has up-to-date, consistent material to work with.
Results
An Italian producer pushed a press review to 22 agents and importers worldwide to keep them current on its region and estate. These press reviews directly accelerated listings on 5 markets, with +15% sales growth on those markets.