American winery (confidential)
Winning 28% more accounts in a new market.
Context & Challenge
Conquering new accounts grows sales and credibility - but sales teams struggle to prioritize. Without a clear map of where competing wines are listed, prospecting is guesswork.
What Wine Services provided
Wine Services flags the accounts that already pour wines like yours but don’t list you yet. The “to win” filter on the Market Map points your distributor straight at the highest-probability targets - no more cold guessing.
Results
A US producer entering Paris built a clear plan: identify where competitors were listed, refine targets with its distributor, run an incentive program, and work the field. Result: +28% net new accounts and +38% visibility in the iconic restaurants it had identified.