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American winery (confidential)

Winning 28% more accounts in a new market.

+28% net new accounts · +38% visibility in iconic venues
Stage 01

Context & Challenge

Conquering new accounts grows sales and credibility - but sales teams struggle to prioritize. Without a clear map of where competing wines are listed, prospecting is guesswork.

Stage 02

What Wine Services provided

Wine Services flags the accounts that already pour wines like yours but don’t list you yet. The “to win” filter on the Market Map points your distributor straight at the highest-probability targets - no more cold guessing.

Stage 03

Results

A US producer entering Paris built a clear plan: identify where competitors were listed, refine targets with its distributor, run an incentive program, and work the field. Result: +28% net new accounts and +38% visibility in the iconic restaurants it had identified.

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