Wine Services targets and selects the market's most important and prestigious points of sale, using criteria that are rigorous and relevant to the wine sector.
On-trade: selecting by quality
To maximize your brand's visibility, you have to target the most prestigious, strategic venues - ideally fine dining, but also wine bars and trend-forward restaurants and rooftops. That's where consumers are most likely to seek out and appreciate high-quality wine:
- Michelin-starred restaurants - fine-dining rooms where guests expect exceptional wines, tying your brand to international recognition.
- Prestige wine bars and trend-forward restaurants - a fashionable crowd open to discovering new, quality wines.
- Upscale restaurant chains - groups like The Palm, Morton's, Paris Society, and Coya broaden your reach.
- Top chefs' restaurants - placing your wines with chefs like Yannick Alléno, Robuchon, Ducasse, or Darroze reinforces quality and prestige.
Our selection process
- Refreshing reference lists - Michelin-starred restaurants, Wine Spectator Awards, and World's Best - to target fine dining.
- Wine-specific sites like Star Wine List, Falstaff, and Wine List of the Year (especially for Asian markets) to find venues known for their lists.
- Gastronomy and travel titles - Vogue, Forbes, Condé Nast Traveler, Relais & Châteaux - plus best-table and luxury-hotel references (Les Grandes Tables du Monde, OAD, Tripadvisor).
- Importer sites - for markets like the U.S., portals like Kobrand; clients also share lists of venues where they've placed their wines.
- LinkedIn and Instagram - to find sommeliers and follow restaurants, wine shops, and enthusiasts.
- Google Maps as a last resort - filtering by price tier ($$$ and $$$$) and assessing each venue through photos, website, Instagram, and reviews.
Off-trade: selecting by quality
Off-trade visibility covers wine shops and specialist retailers. Our sources:
- Specialist reviews like Falstaff, with rankings of shops and estates.
- Importer sites like Kobrand to identify potential retailers.
- Local contacts and validation - we validate and enrich your panel with local contacts; clients can also send lists of shops already carrying their bottles.
- Web research - Google searches ("best wine shop + market," "new wine shop"), plus Instagram, LinkedIn, and Google Maps to find and assess shops.
Selecting by "number of wines listed"
To grow your brand's visibility, target venues with a rich, varied wine list. We probe each list to find those carrying a large number of wines - the richer and more varied the list, the more prestigious it's considered, and the broader your exposure among a carefully chosen selection. A deep list also signals a demanding, knowledgeable clientele - exactly the audience to discover and appreciate your wine.
With these criteria, Wine Services picks the venues that grow your brand's visibility and impact - places frequented by your target clientele and prized for their quality. It's a structured, objective approach that keeps your brand front and center, reinforcing its recognition and staying power in the wine market.