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Your worldwide media watch

In the dynamic and demanding wines and spirits sector, keeping on top of what’s happening is not just crucial, it’s often a real challenge. This is where Wine Services makes its mark, with one of its revolutionary tools: worldwide, personalized media watch, along with tasting notes compared to your competitors, thanks to the Wine eXpert Rating.

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The facts

The sector’s professionals face significant obstacles, between the wide range of media channels, rapidly changing trends and the need to manage a quantity of information that is often just too much.

 

And that’s not to mention the need to manage online opinions and comments, the rigorous monitoring of regulations which are constantly changing, the analysis of unstructured data and the challenges created by the globalization of the market.

 

Every day, media watch becomes an increasingly complex task, as does monitoring tasting notes around the world, demanding not just time but also in-depth expertise.

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The solution

We provide global monitoring of digital media and the written press on a worldwide scale, providing you with complete and relevant coverage.

 

1. Monitoring of worldwide websites and digital blogs by our technological tools + partnership with the most relevant written press watch editors in each country.
2. Automatic return of articles which mention keywords specific to each of our customers.
3. Manual selection by our experts to eliminate any contamination and unnecessary duplicates and to only keep articles with high added value.
4. Monitoring of tasting notes by our team and introduction of the Wine eXpert Rating (WXR), an average score from 21 well-known tasters (Yves Beck, Jane Anson, Adrian Van Velsen, Alexandre Ma, to name just a few.)

Discover our offers*

 

Your subscription gives you access to our continuous market intelligence platform and daily reports.

Full worldwide digital press

From €300 / month

  • Coverage: 80 countries
  • Daily press review for your brand
  • Monitoring of your competitors in the media
  • Sector watch
  • Tasting notes list
  • Comparison with your competitors with the Wine eXpert Rating
Make an appointment

Written press

From €150 / month in France
From €400 / month internationally

  • Coverage: 7 main markets: France, Germany, UK, USA, Switzerland, China, Hong Kong.
  • 9 secondary markets: Belgium, Spain, Italy, Portugal, Netherlands, Argentina, Australia, New Zealand, Singapore.
  • Daily press review for your brand
Make an appointment

Customized

Price dependent on the number of articles/year

  • Full digital press or based on major sources
  • France and/or international written press
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*The prices shown are the prices for a 2-year subscription. For all 3-year contracts, a -10% reduction applies for the 3 years. For all 1-year contracts, a +5% increase applies.

Our additional offers

Mapping your distribution

Controlling your customer prices

Analysis of your representatives’ sales

Personalized advice and studies

Why should you choose Wine Services for your media watch?

When you choose Wine Services for your media watch, you are opting for an all-inclusive solution that will let you stay at the very top of your sector.

 

Our user-friendly platform provides you with personalized information, saving you time and resources, while giving you a complete, detailed view of your media environment. You’ll only see the information you need the most from your media watch:

 

• Carried out by our press team which hand-picks articles using different tools, scanning the whole web, blogs and paper magazines from the international press.

 

• Authorized by the Centre Français d’exploitation du droit de copie (CFC – French Copyright Center) with whom we have signed a contract and to whom we pay a license fee.

 

• Directly accessible and usable in your customer area (read on the website, print out a PDF, link to sources, unlimited archiving and publication and sharing on social media).

More information

In this digital age, strategic data management has become crucial for the wine, champagne and spirits sector. How can data analysis revolutionalize these traditional industries? Let’s discover together how we can convert information into winning strategies.

In a world where every detail counts, wine and spirits consulting agencies like Wine Services use specialist data analyses to provide strategic advice which goes beyond expectations. These services include wine market analysis, champagne market analysis, and even competition analysis in the spirits sector, providing a clear view of the market dynamics.

Using tools such as wine market SWOTanalysis and PESTEL analysis helps businesses understand not just their current position but also enables them to anticipate future trends. This guarantees effective strategic planning within a constantly changing market.

The adoption of Big Data in the wine and spirits industry is transforming how businesses collect and analyze information. Wine data collection technologies enable them to capture an impressive volume of insights in France and around the world, along with product performance in different markets.

Wine consumption trends in France after 2020, following the pandemic, have been turned on their heads, in particular with the increase in online wine sales and the increasing popularity of premium spirits. Analyzing these trends through detailed market studies on distribution, prices and reputation helps businesses position themselves strategically on growing segments.

In such a competitive market, understanding in detail the performance of wine merchants and spirits wholesalers is essential. Competition data analysis provides the necessary overview to adjust marketing and retail techniques in order to maximize market share.

 

The importance of data in the wine market cannot be overstated. Thanks to detailed data analysis, not only can producers and wholesalers monitor the performance of their products, they can also anticipate consumers’ needs. For example, by analyzing seasonal consumer trends and taste preferences, businesses can adapt their production and marketing in order to maximize their sales. Moreover, the ability to understand wine market dynamics enables them to develop more effective distribution strategies, by targeting markets where demand is increasing. Therefore, data analysis is becoming an essential tool for navigating an increasingly competitive and constantly changing wine market.

Whether it’s for a study of the wine market in the United Kingdom or an analysis of the spirits market in China, each region needs a personalized approach built on precise, context-based data to succeed. These studies help identify specific wine market opportunities and the challenges to be overcome.

Pricing analysis in the wine and spirits industry is about more than just setting prices; it is a complete strategy which integrates how consumers see value, price dynamics for the best vintages and wine market trends in order to optimize profits and product attractiveness.

Wine media watch plays a crucial role in luxury brands’ reputations. Understanding how tasting scores and reviews influence demand enables businesses to adjust their advertising and public relations campaigns in order to align their brand image with consumers’ expectations.

Integrating artificial intelligence into data analysis provides a strategic advantage, enabling consumer trend predictions and strategy adjustments in real time. These technologies are a turning point for the wine and spirits industry by enabling more precise predictive analysis.

Economic fluctuations have a direct influence on champagne and spirits consumption. Economic data helps to understand these trends and plan as a result, guaranteeing quick reactions to worldwide economic crises.

A whole host of businesses have transformed their approach thanks to effective data analysis. These case studies show how strategic data use has enabled them to capture new market segments or react quickly to crises.

Anticipating future trends in the wine and spirits market is crucial for maintaining competitiveness. Data plays a central role in this anticipation, enabling businesses to stay proactive rather than reactive.

 

FAQ for the wine market and its data

It enables the most effective distribution channels to be identified and strategies to be adapted according to regional consumer behavior.

It helps them to understand their competitors’ strategies, to understand their movements and to develop effective counter-measures.

They provide detailed insights into consumer trends, consumers’ preferences and market opportunities.

It provides general understanding of the external factors which may affect the market in different regions, thereby enabling a better market entry strategy.

It identifies the strengths, weaknesses, opportunities and threats specific to their activity, facilitating the development of strategies to improve overall performance.

Our team of experts uses personalized requests based on keywords specific to your needs, guaranteeing that only the most relevant information is collected.

Absolutely, our department collates the scores and reviews of wine experts, making it easier to access and compare different rankings.

We use advanced media watch and data analysis tools to filter and select only the most relevant information, and so eliminate any informational interference.

Yes, our platform enables in-depth competition analysis, providing you with a vital overview of your position in relation to your competitors.
If you have any questions, don’t hesitate to contact our team of experts!

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