The facts
Analysis of your representatives’ sales
In the wine-producing sector, the relationship between vineyards and wine merchants and importers plays a vital role.
Historically, this relationship has been marked by sales data exchanges which are often informal, unstructured and unsecured, leading to several issues:
• Time-consuming collection: data collection is currently an onerous and time-consuming process for everyone involved.
• Unclear legal context: the lack of a clear legal framework leaves the intellectual property of wine merchants/importers vulnerable.
• Uneven returns: the data is returned in an uneven and unoptimized way, limiting the effectiveness of commercial activities.
The solution
Wine Services is proposing an innovative solution to these challenges, by launching a collaborative market intelligence service which seeks to optimize and secure the data exchange between these two key actors:
• Technological platform: an advanced software solution to facilitate and secure data exchange.
• Defined legal framework: a clear contract between the parties to protect intellectual property and define data usage is possible.
Discover our offer
High-performance processing
Using advanced technological tools to process data, guaranteeing the confidentiality and exclusive ownership of data by wine merchants.
Reliability and Security
Secure access via login and password, with a standardized file format for everyone. Certification by Bureau Veritas, with their “data integrity” label. This certification confirms our constant commitment to data quality and security. Our servers, which comply with the most demanding security standards, guarantee optimum protection for your information through advanced encryption.
Personalized presentations
Using BI and Data Visualization technologies for detailed and objective information return. Platform able to convert data into actionable insights.
2023 report
28 vineyards signed up for the “analysis of your representatives’ sales” option.
Data collected from 178 wine merchants. Over 750 files processed, accounting for over 70,000 lines of data, divided across 150 countries. Over 1,560 personalized presentations generated.
The subscription grants access to returns to the vineyard and personalized to each partner wine merchant.
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Your worldwide media watch
Controlling your customer prices
Mapping your distribution
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Sales analysis of your wine intermediaries: importers and merchants
In a sector as competitive as that of wines and spirits, understanding and analyzing the sales of your wine intermediaries, particularly importers and merchants, is an essential strategic element in maximizing your brand’s performance in different markets. This article guides you through the importance and methods of analyzing sales with these key players in your distribution chain.
Why analyze the sales of your wine intermediaries?
Analyzing the sales of your wine intermediaries, whether importers or merchants, gives you a precise view of the positioning of your products in different markets. Here’s why it’s crucial:
- Performance monitoring: Measuring sales volumes and revenues generated by each intermediary enables you to identify strategic markets.
- Identifying opportunities: Analysis reveals trends and opportunities that can be exploited to improve your presence in certain territories.
- Optimize sales strategies: Understanding the strengths and weaknesses of intermediaries helps you adjust your marketing strategies.
- Price and vintage control: Rigorous analysis ensures consistency in price positioning and vintage offering in each market.
How do you carry out an effective sales analysis?
The first step in analyzing sales of your wine intermediates is to gather key data. Here are the main indicators to track:
● Sales volumes: How many bottles were sold by vintage, appellation or cuvée?
● Geographical distribution: Which local or international markets are performing best?
● Average selling prices: Is pricing aligned with your positioning strategy?
● End-customer feedback: Do intermediaries pass on any feedback on your products?
Once the data has been collected, you can carry out an in-depth analysis:
● Compare performance: Identify the best-performing intermediaries and those who need extra support.
● Analyze seasonal variations: Understand how sales evolve according to the time of year.
● Spot inconsistencies: If an intermediary applies prices that don’t comply with your policy, correct these discrepancies quickly.
To optimize your intermediaries’ sales analysis, it’s essential to rely on high-performance tools:
● Market intelligence platforms: These tools provide an overview of your intermediaries’ performance.
● Customized dashboards: An interactive dashboard lets you track key indicators in real time.
● CRM software: These systems centralize data and improve collaboration with your business partners.
Analyzing the sales of your intermediaries offers several strategic advantages for the development of your wine brand:
● Better visibility of competitive positioning: You identify how your products compare with those of your competitors.
● Optimization of sales resources: You focus your efforts on the most promising partners and markets.
● Increase revenues: By adapting your strategies, you maximize sales and profitability.
● Strengthen relationships with intermediaries: Rigorous analysis shows your commitment and fosters lasting partnerships.
Conclusion: Take control of your sales
Analyzing the sales of your wine intermediaries, importers and merchants is an essential step in ensuring the success of your brand in strategic markets. Wine Services supports you in this crucial step, providing you with tailor-made solutions and reliable data to develop your sales performance.
Contact our experts now and optimize your distribution strategy.
Frequently asked questions (FAQ)
Analyzing the sales of your wine intermediaries enables you to better understand the market positioning of your products, identify opportunities and optimize your sales strategies.
Indicators include sales volumes, average prices, geographical distribution and end-customer feedback.
Market intelligence platforms, customized dashboards and CRM software are ideal for effective monitoring.
Wine Services provides reliable market data and strategic tools to optimize your sales and ensure consistent distribution of your products.